Hootsuite's tips for Facebook Live notes, "Appearing authentic is not the same as being unprepared." This is as good a tip for live streaming as it is for preaching a sermon! Again, it will not be visible to your followers, but you can watch and evaluate the broadcast. After completing the test broadcast, choose the option that posts the video to your page. For a test run, set the privacy level to "only me." This way, you can use the Facebook Live platform, but none of your followers will be able to see it. Test and evaluateĪs with all Facebook posts, you can set the level of visibility from entirely private to public. If you have questions about video gear and setups, check out a recent episode of the M圜om Church Marketing Podcast where United Methodist Communications video specialist Laurens Glass offers practical advice.
Aspect ratio – Would it be better to broadcast vertical video if you expect most people to watch it on their phones?.
#FACEBOOK LIVE PROFESSIONAL#
Streaming device – Are you using a phone, computer or professional gear?. Signal strength – Is your cell signal or Wi-Fi connection strong enough to sustain the broadcast?. Sound – Can viewers understand what you're saying, especially if you are out of doors?. Lighting – Can viewers see you? Are there issues with shadows or bright lights?. Location – Does the setting, including what is behind you in the frame, match the style of the broadcast or distract the viewer?. Some factors you will want to consider as you go live include: Shaky video, poor quality sound or a weak signal that causes skips and drops during the broadcast will discourage viewers from sticking around. No matter what you're streaming, you want to create a good experience for your viewers. Whether you're doing a spur-of-the-moment broadcast or something preplanned, there are things you can do to take your Facebook Live broadcasts to the next level. One of Facebook Live's strengths is its flexibility, allowing you to stream practically anything you want on virtually any level of equipment - from your phone to professional gear. While many churches use it to stream worship, it can also be a great way to minister beyond the worship service. Facebook Live lets you stream video through your Facebook page or profile.
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